Tag Archives: analytics experiment walkthrough

Split Testing in Google Analytics Tutorial

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Google experiments split test
Let me answer the first question that pops into your mind straight away! What is Split testing? Split testing is a way to test 2 different version of a website/squeeze page/Sales page to see which one of them performs better in terms of CTR(Click Through Rate). You can do minor or major changes to their web pages when split testing different version, you do this by either changing images, colors, placement and the body copy(your marketing text-mumbo jumbo) and see which one increases the rate Read more